Case Studies
​Dive into these case studies to learn how I tackle challenges with deep thinking and research to create something that guides people. With a positive outlook and a collaborative style, I make sure my work truly helps users while supporting the mission at hand. Some case studies are password protected at client request. Conact me to view them.
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If you like the way I think and think there could a spot for someone like me on your team, pease contact me today.
UX Research | Language Learning App
I needed to understand the shortcomings of current langugae apps and determine where a competitor could step in. I drafted a 15 question survey and uncovered unique opportunities in the marketplace, as well as consumer opinions regarding the use of AI. Read more.
The client needed a series of content marketing pieces that connected logically to each other and led them through a long buyer's journey. I learned about edge computing, 5G network challenges, order management, and tailored collateral across industrie and came up with short-form and long-form pieces to educate and inform telecom pros about the value of the client's solutions.
Read the order management infographic.
Read the order managment ebook here.
Read the planning and building networks infogrpahic here.
E-Commerce Product Description Rewrite
(email me for password)
This iconic brand had product descriptons that sounded like anyone who had the same materials could offer the same product. There was no context, keywords, or customer insights. Read more.
B2B Tradeshow T-Shirts
A B2B food client needed to create buzz at a trade show. I concepted these humorous designs, which had the entire show cackling. Read more.
Website Audit
It'd be nice if we could design things from scratch and build everything the right way, but sometimes we have to assess something messy and determine the best path forward. This website audit showcases my technical, storytelling, and fix-it skills. Read the recommendations and the full report.
Website Edits
(email me for password)
I was on a team that wanted to see if our home page needed edits. It was a heavily matrixed organization working to break down silos. I organized a meeting across departments, bringing copywriting, UX, SEO, and analytics pros together to tackle this with data. After a month, I made sure we collected, analyzed, and shared the results., which were increased scroll depth to a key part of the page by 150% and increased click-through-rates by more than 400%..
Read more.
