AI-versed, user-focused marketing strategist
My sweet spot is the intersection of writing, user experience, strategy, and innovation—blending analytical rigor with a creative edge. My experience spans SaaS and e-commerce, including A/B testing, Amazon/omni-channel SEO, traditional SEO, AI testing and implementation, and analytics and reporting.
ABOUT
Equal Parts Thinker and Feeler
I'm a communications professional with a wide array of expertise. For the past two years, I've been working at Master Lock (under Fortune Brands), conducting content tests, doubling our ranking keywords in a single year, and tripling organic traffic to high-revenue pages. I recently completed a graduate certificate in UX as well.
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I'm in what a friend of mine used to call an "open moment." I'm in explorer mode, scoping out opportunities and weighing my options.
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I want to talk to you, regardless of whether you have an opening on your team. I want to hear about your success, challenges, or your adventures in AI. What do you wish you could do differently?
If you want to know more about me, you can download a resume here.
To see my creativty and sense of humor in action, check out my line of divorce greeting cards.
Bottom-line driven problem solver
I go beyond the checked boxes and duties of every role I fill to identify the most meaningful opportunities to deliver growth.
Practical Strategist
I'm able to move between the big picture and day-to-day, making sure the strategy doesn't take a backseat to execution and the work has an impact.
Resourceful Innovator
I find ways to make things work, no matter the challenge.