B2B Tradeshow T-Shirts

Who says B2B can't have some glitter and personality?

This was a project for a boutique branding and strategy agency. Our client had a booth at a significant B2B trade show, known for a somewhat playful vibe.

They needed something to bring their brand to the entire floor, while their staff worked the booth. They wanted everyone to be talking about them.

We created a series of t-shirts designed to make people do a double take. 

 

Their staff could spark interest simply by walking the floor, and then direct people to their booth. The t-shirts generated a lot of conversations for our client, which made the trade show a wild success for their sales team.

 

This was a collaboration with an art director. These t-shirts were effective because they combine strong visual storytelling with smart, almost flirty copywriting. They were the talk of the trade show floor.